Which of the following balanced scorecard perspectives examines a company's success in targeted market segments:

a.Financial

b.Customer

c.Internal Business process 

d.Learning & Growth

Ans: b ( Becker answer)

I thought the answer is " a" as customer perspective of a balanced score card is concerned with becoming a price leader and NOT with the increase in market share.

Please advice.

Thanks a lot.

hi arushi,

i think the nswer with becker is correct.

balance score card is defined by critical success factors necessary to accomplish the firms businness objective.and it includes both financial and non financial factors.

when taking in to account the above definition , the firm should try to focus it on customers with whom they can establish themselves in the market and win it.

and also refer this link

http://en.wikipedia.org/wiki/Balanced_scorecard

lemme know if my perspective is correct.