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Subject Topic: Balance Scorecard (Topic Closed Topic Closed) Post ReplyPost New Topic
  
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mits07
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Joined: 22 Jan 2010
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Posted: 20 Feb 2010 at 01:06 | IP Logged  

Hi guys...need help with this question.

Which of the following balanced scorecard perspective examines a company's success in targeted market segments?

a. Financial
b. Customer
c. Internal business process
d. Learning and growth

Please help!!!
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bullandre
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Posted: 20 Feb 2010 at 02:15 | IP Logged  

The answer is "b". Marketing focuses on customers.
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cpa0123
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Joined: 20 Nov 2009
Location: United States
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Posts: 761
Posted: 01 Apr 2010 at 11:58 | IP Logged  

I thought it was a part of financial perspective. Also this is discussed in this thread http://www.cpanet.com/cpa_forum/forum_posts.asp?TID=21108&am p;KW=balanced+scorecard
Can somebody verify & confirm?


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